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Customized products have made a transition from a being a trend to generally making a space in our everyday lives. The credit for this largely goes to online stores selling customizable products. The availability of...

We no longer exist in the era of visiting shoe stores and trying all the shoes that could possibly match our attire. It's all about being within the comfort of your home, sitting with the attire you like and making ...

Poster designing is a huge deal for every business. And why not? It is a grand way of representing one's brand and can help make or break its impression. Before few years from now, designing posters was a painstakin...

Right from identification of the product, to promoting it, labels solve several purposes for the retailers. Consumers always read the labels while buying any product in order to check the ingredients, expiry dates a...

Ecommerce websites are springing up like mushrooms. Business owners have understood that people spend more time on e-space for shopping as compared to brick and mortar stores.

While ecommerce is accelerating at an unstoppable speed, we cannot ignore the important role that brick and mortar stores play even today. Especially when it comes to apparel industry.

In my tenure of over a decade in marketing, almost every interaction with ecommerce store owners leads to two common issues: 1) Anonymous Site Traffic, and 2) Low Conversion Rates. The first requires marketing autom...

So, you are the "Cash Cow" of the BCG matrix. It must be exciting to be on top of the pyramid as you have exciting site-traffic and have excellent ecommerce conversion.

Passionate coffee lovers and connoisseurs are rare to find. They are profoundly in love with their coffee. And quite stringent about the way someone makes their coffee. That's why they prefer to make it on their own...